For nonprofits and humanitarian organizations
Show what changed—and what the evidence supports.
Connect people’s lived experience to program context and verified results, then make useful communications for donors, partners, and decision-makers.
Communications strategy for nonprofits and humanitarian organizations
Communications that move
people and resources.
I make your stories fundable.
At BoComm, I help nonprofits connect field reporting and program priorities to communications that show what changed and prompt action. I also write website newsletters and social media posts for small business owners who want to keep their regulars engaged and help build community.
The BoComm approachEvidence → strategy → action
01
Understand the workConnect field experience, program goals, and institutional priorities.
02
Set the messageClarify what each audience needs to understand and believe.
03
Produce with purposeStories, newsletters, campaigns, and decision-ready communication.
04
Build team capacityReusable tools and workflows that stay with your team.
Message frameworkStory bankTeam handover
“I advise KPY on fundraising and management, so I read Bo's work the way a donor would. Her monthly newsletter reports on vulnerable families in rural Cambodia honestly and respectfully — what changed, what it took, and what a family's own effort made possible — celebrating their dignity in overcoming significant odds without the exaggeration that makes experienced donors stop giving. She carries the writing, editing and design end to end while helping our small team understand how to tell a meaningful story. For an organisation that raises money through GlobalGiving, that standard of reporting is not decoration. It is the fundraising itself.”
47%
of small businesses globally say they manage all social media themselves.
Constant Contact, Q2 2026 ↗
67.7%
say trust is essential before donating to a charity. Only 18.3% report high trust.
Give.org, 2026 report ↗
54%
of donors who seek information before giving say charity websites influence them most.
Give.org, 2026 report ↗
Founder film · Cambodia & New York · 2026
Every story starts with someone who was there.
For 20 years, that someone has been me. On muddy roads in Preah Vihear. In village classrooms. Sitting with families, listening in Khmer, with no interpreter. I made a three-minute film about that work. Making it reminded me of three things about trust.
Watch on YouTube ↗1. Trust is built in the details.
Two in three Americans say trust is essential before they give. Fewer than one in five say they trust charities highly (Give.org, 2026). Louder stories won't close that gap. Accurate ones will. A name spelled right. A date checked. A family's own effort credited.
2. AI can scale content. It cannot verify truth.
The narrator in my film is an AI voice. I chose that on purpose, and I'm telling you so. The field footage is real. Every claim traces back to a source. That is the line I hold with StoryTruth™, BoComm's verification method: AI may help with the words. A person checks the facts and signs off.
3. Credit honestly.
Stories I reported supported UNICEF Cambodia's wider team as it mobilized about €500,000. That was a collective result. My part was the storytelling. Saying it that way doesn't shrink the work. It's what makes the work believable.
The film ends somewhere you might not expect. BoComm is my profession. Writing is my passion. I also write poems and personal notes, and turn them into greeting cards at Takebo ↗. Different room, same rule: say something true, and say it with care.
A message from Bo LeBun
Do your donors trust you?
A StoryTruth™ film by BoComm on why verified stories raise more money.
A StoryTruth™ film by BoComm: why verified stories raise more money.
Featured film · Cambodia, 2025
The Road to Piseth
A field story from Preah Vihear, Cambodia — reported and written by Botumroath LeBun for UNICEF Cambodia. Of every 100 children with disabilities in Cambodia, only 20 are in school. Piseth is one of them.
Watch on YouTube ↗The Road to Piseth: Piseth, 16, crosses mud roads and a plank bridge to reach school in Preah Vihear, Cambodia. The first child in his village to hold a disability card, he is one of only 20 in 100 children with disabilities in Cambodia who are in school.
Behind the scenes · Preah Vihear, Cambodia, 2025
In the Field: How I Report a Story for UNICEF Cambodia
A short look behind the scenes at the seeing and listening that come before the writing.
Come with me into the field. I speak in Khmer. In my own words: “My name is Botumroath. I am in the field. I work as a writer for UNICEF Cambodia, and right now I would like to invite you to look behind the scenes of how I work in the field as a writer and reporter.”
Filmed in 2025 at a rural school in Preah Vihear, Cambodia, where Long Piseth, whose story I reported for UNICEF Cambodia, is a student. Field reporting is where every story I write begins—in the classroom, on the dirt road, sitting with families and listening first. The writing comes after. This is a small look at that first part: the seeing, the listening, and the care it takes to tell a child's story truthfully and with dignity.
I am Botumroath “Bo” LeBun, a journalist and writer with twenty years of field reporting in Cambodia, now founder of BoComm and creator of StoryTruth, my approach to ethical storytelling: AI can scale content. It cannot verify truth. Filmed in Preah Vihear, Cambodia, 2025. Spoken in Khmer; English summary above.
The communications gap
You do the work. But can people see why it matters?
Lean teams carry two jobs: deliver the work and explain its value. Small businesses need to stay visible across crowded channels. Nonprofits need to show what changed, earn trust, and make the case for continued support. When stories, facts, and messages live in separate places, every newsletter or campaign starts from scratch.
Recent data shows the pressure, not a guaranteed storytelling outcome: 47% of small businesses surveyed manage social media themselves, while 67.7% of U.S. adults say trust is essential before donating. BoComm gives teams a repeatable communications system—grounded in verified facts, shaped around real people, and built to keep working after the engagement ends.
One strategic practice. Focused service lines.
Communication built around your goals.
BoComm’s core work is institutional communication. I also write website newsletters and social media posts for small business owners.
For small business owners
Keep your regulars connected.
You know your customers. I help you stay in touch between visits with a newsletter for your website and social media posts shaped from it. Useful updates keep regulars engaged and help build community around your business.
What BoComm builds
Strategy and storytelling,
built around your work.
BoComm links audience strategy, field evidence, and editorial production so every communication serves a clear purpose and your team can keep the work moving.
01Verified story & claim bank
02Core message framework
03Newsletter & content rhythm
04Team workflow & handover
Get clear on what you say.
Define the message, audiences, proof points, and priorities so every channel tells the same credible story.
- Positioning and message framework
- Audience and channel priorities
- Communications roadmap
Turn impact into stories.
Build a consent-based story practice that connects people’s real experiences to your mission, products, and results.
- Human-interest interviews and stories
- Story bank with facts and permissions
- Newsletters and impact updates
Keep showing up with purpose.
Make consistent communications manageable through a monthly partnership, an editorial rhythm, reusable tools, and team coaching.
- Monthly communications partnership
- Reusable newsletter and content templates
- Team training and handover
$Story. Program. Partnership.
Experience that connects the pieces
Communications can help move institutional action.
At UNICEF Cambodia, I connected human-interest stories with program delivery and institutional priorities. That experience informs BoComm’s work: communications must show what is happening, what changed, and why decision-makers should act.
~€500,000in resource mobilisation through collective communication and fundraising work that my storytelling supported
Proof in practice: UNICEF Cambodia · Phillip Bank · Global Children · KPY · SlowBurn Personal Training Studios
A collective result from my UNICEF Cambodia work; my contribution was storytelling. BoComm is an independent consultancy.
A related venture from BoComm
StoryTruth™: a trust system
for AI-assisted communication.
StoryTruth helps institutions keep evidence, journalism discipline, and human accountability central when teams use AI in communication.
01 · Field RealityStart with evidence
What was seen, heard, and verified?
Begin with real experience and checked details. Separate what is known from what still needs confirmation.
No invented detail. No borrowed certainty.
02 · Journalism DisciplineKeep the person whole
Let the subject carry the story.
Use context, consent, dignity, and the subject’s own voice. Name gaps. Avoid turning a person into a prop or a symbol.
Human interest with accountability.
03 · AI AssistanceSupport, never substitute
Use AI as an editorial assistant.
AI can organize notes, tighten language, and flag claims that need checking. It does not write the person’s experience or verify truth.
A human checks and approves every claim.
Reported and published
Selected work
Published stories, reported and written by Bo LeBun.
From Foreign Investor to Cambodian Family: How Phillip Bank Built Trust
An interview with Phillip Bank’s leadership on how the bank built trust as a Cambodian institution.
Read the story ↗Financial Leadership
Wrote the CEO’s message on the bank’s strategic priorities, digital banking, and customer commitments.
Phillip Bank Annual Report 2025 · p. 28 · sample available on requestBuilding for the Next Generation: Besoma
A profile of Cambodian skincare brand Besoma and the product-quality, customer-trust, and market-expansion decisions behind its growth.
Phillip Bank Annual Report 2025 · pp. 30–31 · sample available on request“I Still Have One Hand to Bake”
A profile of Nget Kunthea, whose grandmother’s recipe became the foundation for her cake business in Takeo, and the financial-literacy support behind her work.
Phillip Bank Annual Report 2025 · pp. 37–38 · sample available on requestFamily Package: Aid for Children with Disabilities Like Piseth
Long Piseth, a teenager raised by his grandmother, and the support helping him continue his education.
Read the story ↗Little Steps, Big Dreams
Three-year-old Keolyan finds confidence at a community preschool in Ratanakiri.
Read the story ↗“Our donors give $5,000 a year to sponsor a student's education, and they give it on trust: most will never meet the young person they sponsor. Bo's storytelling protects that trust. Her student and graduate profiles tell the truth about our students' lives — their families, their circumstances, their results — with dignity, so donors can see exactly what their money makes possible. She writes like a journalist and delivers like a partner: on brief, on time, every issue.”
“Botumroath contributed significantly to translating social policy priorities into clear, human-centred narratives that supported advocacy, fundraising, and programme visibility. Her human-interest storytelling helped draw attention to inclusive social protection and disability inclusion, including the story of Long Piseth… This story contributed to increased external media interest, including follow-up reporting by a German newspaper… As part of broader, collective communication and fundraising efforts, Botumroath’s storytelling supported successful resource mobilisation for the country programme…”
Chief of Social Policy, UNICEF Cambodia
“SlowBurn personal training studios is a highly specialized exercise system requiring precise and clear narrative information. I do not hand our writing to anyone lightly. Bo created The SlowBurn Report and delivers the message of our system using the language our members and potential members read and understand. It goes out on time, every month, with little to no editing from me. This frees me to do more of what I need to do to grow my business. If communications sit on your desk unfinished, she is the person to finish them with finesse, clarity and professionalism.”
Meet Bo LeBun
I connect field stories to institutional decisions.
I’m Bo LeBun, a Cambodia-born, U.S.-raised communications strategist and journalist with 20 years of experience across Cambodia and Southeast Asia. My work connects field reporting and human-interest storytelling with program priorities, donor strategy, and institutional decisions.
I hold dual master’s degrees from Columbia University and speak English and fluent Khmer, so I can conduct field interviews directly — in the field, with no interpreter. At UNICEF Cambodia, my storytelling supported broader communication and fundraising efforts credited with approximately €500,000 in resource mobilisation for the country programme. The amount reflects collective communication and fundraising work; my contribution was the storytelling that supported it. Through BoComm, I advise nonprofits and humanitarian organizations on communication strategy, donor and partner messaging, reporting-based stories, newsletters, and team workflows. I also write website newsletters and social media posts for small business owners, helping them keep regulars engaged and build community. Each engagement leaves a usable asset behind.
Human-interest storytellingFrom firsthand experience, not invented detail
Institutional strategyMessages tied to programs, partnerships, and decisions
Reusable infrastructureTemplates, workflows, and editorial guidance stay with you
Responsible AI supportEditorial help with human review and accountability
For nonprofits, humanitarian teams, and small business owners
Let’s build the system behind the story.
Bring the challenge: a story that needs evidence, a donor or partner message that needs focus, or a team that needs a clear plan. We’ll define the right scope and a practical next step. Small business owners can ask me about a website newsletter and social media posts that keep regulars connected and help build community.
Consulting engagements start at $750 a day. Monthly communications partnerships start at $1,500 a month. Every engagement is scoped in writing before work begins.
Research sources & evidence notes
Evidence notes: Small-business statistics are from Constant Contact’s Q2 2026 survey of 3,340 small and medium businesses and 2,255 consumers in the U.S., U.K., Canada, and Australia/New Zealand. Donor-trust figures are from Give.org’s December 2025 survey of 1,500+ U.S. adults, reported in 2026. Fundraising Effectiveness Project data for Q1 2026 found donor counts down 0.8% year over year while dollars rose 4.3%; this describes sector fundraising trends, not the effect of storytelling. These indicators show the communications pressure and trust context. They do not prove storytelling alone causes sales, donations, or retention. A Stanford PayPal field experiment found that quantified impact descriptions outperformed narrative descriptions for immediate micro-donations in that specific setting; BoComm pairs story with evidence. Constant Contact ↗ · Give.org ↗ · AFP / FEP ↗ · Stanford ↗